The unsatisfactory performance of Google Adsense Publishing system, the undisputed market leader, has been widely reported from across the world, during last week. The delivery of text, image and video Ads which are served by Google on content network, based on content relevancy has been found to be very erratic. Google seem to be unable to ensure reasonable uptime, if not the expected 100%.
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The continuing woes of Google in setting right its Ad publishing system should give competitors like Yahoo, Adbrite, Fastclick etc a crack in the wall, to sneak in. Due to the break down, publishers are losing heavily, since millions of web pages are being visited by internet users with Google Adspace empty.
For enterprising competitors, Google AdSense Crash offers access to publishers who may wish to show Ads from others in space reserved for Google, when Google takes the now customary, longish naps.
Its observed that the average break down period could be as high as 5 hours per day. According to Cubestat, the average daily earnings from Adsense for a news based site like www.sify.com is US$4250 . A five hour Adsense breakdown translates to loss of US$27,445 per Month for sify.com!
Its time publishers woke up to the loss caused to them by Google’s inability to serve Ads, though Ad space is reserved for Google by publishers.
On 13.March.2010, Google Adsense inventory, disappeared altogether from millions of websites at around 5.00 PM IST. The Ads returned at around 8.30 PM IST, after a 3.5 hour long nap!
No prizes for guessing when the Google Ad network will go down again! The only thing that Google Adsense Publishers claim as consistent, is Google’s inconsistency!!
“Complaints India” has carried out a check on couple of active Google Ad publishers, to see how web pages look when the Google Ad Network breaks down, which off course is quite often! View Screenshots of Websites with Google Ads missing and more:
http://www.complaints-india.com/Google-Adwords-Adsense-Networks-Crash-10005.php
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